International Journal of Multidisciplinary Research and Human Factors

IISSN: 3043-579X

Published : 3rd January, 2023

Doi:  https://doi.org/10.66419/UUSJ7210

 

 

Analytical Constraints of Basic Eye Movement By Modelling Users’ Cognition To E-Commerce

Webpages

 

Fatima ISIAKA

Zainab ADAMU

 

Abstract

 

The purpose of analytics of user experience (UX) is to determine how users find and consume web content, also how they understand the cognitive processes and everyday nuances users go through when looking for and consuming content online in addition to important  rchitecting the ideal experience for future design decisions. This paper discusses the concept in human cognition and real-time business webpage used as stimuli with a list of properties on which design methods would be designed for a composite system. The web contents are assembled to integrate user cognition based on the users’ saccade and fixation of eye movement. A simple logistic regression model was developed as the inference engine for each data model and predictions were made on a lassified set of pupil dilation and constriction. Error test was conducted ; the fixation duration and mapped fixation on the X-coordinate of the Cartesian plane has the least error for both the test and training set. This indicates the reliability of using fixation index and duration for predictions of eye movement metrics.

Keywords : User experience, Cogitive psychology, Model prediction, Error computa-
tion, Fixation duration, Fixation index, Saccade